A graduate of Colgate University, Sandi began her 13-year career in the music industry at Atlantic Records, where she launched campaigns for artists in jazz, classical, world, and other eclectic genres, and distributed labels such as The Children’s Group. She joined Razor & Tie Entertainment in 2002 as Product Manager, responsible for many of the company's non-traditional properties such as a cheerleading instructional DVD for tweens, and for such best-selling children’s properties as Laurie Berkner and KIDZ BOP. Sandi most recently was head of marketing for KIDZ BOP, the #1 music brand for kids in the U.S. - including brand extensions such as the award-winning "Be a KIDZ BOP Star National Talent Search," the KIDZ BOP LIVE concert tour, and KIDZBOP.com.

An award-winning marketer and industry thought leader (and past panelist at Kid Power and Winter Music conferences), Sandi is currently providing consulting services for entertainment brands and campaigns. She has worked in every genre of music from dance, hip hop, gospel, jazz, classical, Christian, holiday, and children’s, and has established herself as a marketing generalist who can take on any project that comes along. Also a certified QVC spokesperson, she regularly appears on live TV as an on-air guest for music products. Finally, Sandi is also a freelance writer and journalist, creating marketing/sales/communications materials and maintaining a personal blog, Avoiding Regret.